I was reviewing four emails I had drafted that morning. Different clients, different contexts. A follow-up to a strategy session. A pitch for a new engagement. A polite decline of a partnership. A thank-you to someone who had referred a client.
I read them back-to-back in my sent folder. Different subjects, different recipients, same rhythm. The specific phrases that used to make my clients say that sounds exactly like you — the small turns of language that had built my list, my reputation, my rates — were missing. Not from any one email. From all four. Smoothed out, one draft at a time, by the AI assistance that had made the morning faster.
Four sent emails, one borrowed voice
# Tue 9:14 AM — strategy follow-up:
“Thanks again for the conversation. Three things came out of it that I think are worth…”
# Tue 11:02 AM — new-engagement pitch:
“Thanks for the introduction. There are three angles I think are worth…”
# Tue 1:38 PM — partnership decline:
“Thanks for thinking of me. There are a few reasons I think this isn’t the right…”
# Tue 3:51 PM — referral thank-you:
“Thanks again for the referral. There are a couple of things I want you to know…”
Four emails, four clients, one borrowed voice. Voice drift in plain sight.